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Dongtou District held a press conference on brand building

放大word体  缩小word体 Release date:2018-12-21  来源:China Hydraulic parts net  作者:China Hydraulic parts net  Views:19
Core Tip:Recently, the Leading Group Office of the Quality Center of Dongtou District held a press conference to release the brand building of the “Pin Words” in the district. At the press conference, Dongtou Bureau answered questions from reporters on how to incr
      Recently, the Leading Group Office of the Quality Center of Dongtou District held a press conference to release the brand building of the “Pin Words” in the district. At the press conference, Dongtou Bureau answered questions from reporters on how to increase the new measures for brand cultivation work and brand creation support policies; Wenzhou Dongqi Auto Parts Manufacturing Co., Ltd. and Zhejiang Dite High Strength Bolts Limited The company, Zhejiang Weiwang Precision Industry Co., Ltd. and other companies answered questions from reporters on how to create “words” and the company’s brand creation initiatives.

      After several years of unremitting efforts, the “Zhejiang Manufacturing” brand construction in Dongtou District has achieved initial results. At present, one certificate of Zhejiang Manufacturing Certificate has been obtained, and two companies have applied for “character label” in self-evaluation mode. The brand identity is authorized to use, and it has led to the formulation of 4 “Zhejiang Manufacturing” standards (including 3 of them), participated in the formulation of 6 “Zhejiang Manufacturing” standards, and participated in the formulation of 11 national and industrial standards.

      Focusing on advantageous industries, excellent enterprises and quality products, Dongtou District has tapped into leading enterprises, single champion enterprises and “invisible champions” enterprises, and has developed a list of ladders to identify 9 enterprises including Wenzhou Dongqi, Zhejiang Dieter and Weiwang Precision. It is a key enterprise for the cultivation of brands in Zhejiang Province. Establish a responsibility system for the construction of the word “Zhejiang Manufacturing”, and carry out a full-program, “nanny-style” guidance and assistance. For example, in the early stage of the application of the project, the company will provide one-to-one on-site counseling to provide enterprises with the “Zhejiang Manufacturing” standard project. Auditing and guiding services have greatly improved the efficiency of the company's “Zhejiang Manufacturing” standard release and certification.

      By carrying out the brand building of “Pin Words”, the company’s core competitiveness will be effectively enhanced, and the industry scale and sales performance will be rapidly improved. For example, Zhejiang Dite High-strength Bolt Co., Ltd. led the formulation of two “Zhejiang Manufacturing” standards, such as “High-strength bolts, nuts and washers for wind power generation”, and changed the previous single construction machinery industry to wind power, bridges and petrochemicals. Automobiles and other industries have expanded rapidly. In 2017, sales performance increased by 51% year-on-year, and from January to November 2018, it increased by 35%. Wenzhou Dongqi Auto Parts Manufacturing Co., Ltd. has made great efforts to establish the “Made of Labels” brand in Zhejiang, and obtained the second “Quality Label” certificate in the industry, which has established a new competitive advantage in the market. It has been successfully completed with Beiqi, Lifan, etc. The main engine factory is matched and exported to Europe and the United States. It has a strong competitive advantage in the field of new energy vehicles, and the market prospects are increasingly broad.
 
 
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